As with many careers, engineering is a male-dominated field out there. In order to improve the male to female ratio, we have designed a commercial to break those conventional stereotypes. The commercial features a traditional picture of an All-American girl, following her heart and doing what she loves—outside the box.
While filming this, we got lucky with the weather. It was a bright, sunny day that gave our set (even indoors) a lot of natural light. An SDR camera was used, and we had an extra light for fill. We used the storyboard more as a guideline; most of the shots were intuitively altered to fit our needs. We were able to create, shoot and edit this commercial in three days.